Why spend thousands of dollars on an agency to do your website, when you can do it by yourself?!
Sure they are educated designers with years of experience but how hard can it be? Well, you are just about to find out!
Here are the most common mistakes small businesses make when designing their website
#1 Simple introduction
Have you ever arrived on a website and thought “What was it, that I was looking for?”
Websites can easily become extremely confusing with too much text, weird pictures, or too many colors, it can make it hard to understand what the business is about.
Therefore, introducing your business in a simple way is very important, it’s the same when you meet new people face-to-face, and the first thing you say is
“HI, I love shopping for shoes, I have been shopping for shoes since I was 15 when I got my first job…do you want to see how long I can hold my breath?”
The thing is if your visitor doesn’t understand your business in the first 5 seconds when they arrive on your website, they will most likely leave and go to the next.
Instead, you need to make the first page simple and clear with only the most important information.
Therefore you can always go in more nerdy details on your “About” page. (You need to have an “About” page, no excuse!)
How to Get Your Website on the First Page of Google?”
#2 CTA (Call to action)
They arrive on your website but what should they do now? Should they come to your shop, should they call you or can they buy the product here?
“Call to action” means that you make it clear what you want your visitor to do when they arrive on your website, it can be a button, that makes your visitor do an action.
Rather then letting them find what they should do by themselves.
Above all, if you want your visitor to become a lead, you need to be clear in the action you want them to take.
Take a look at Philip VanDusen’s video “7 biggest website mistakes”
We certainly recommend even more, by going to his channel and get more yummy knowledge by watching Philip VanDusen’s videos
#3 SEO (Search Engine Optimisation)
SEO is one of the biggest reason why you have visitors on your website, because it will give your website traffic!
Therefore, you absolutely need to make sure you do the SEO correctly, it is very important part of a successful website!
Try to google something! You’ll notice that there are billions of websites, for that reason, how do you make sure that people sees your website?
First of all, your website needs to be on the first page on Google!
Why? Because, when people google, they want to find what they are looking for, fast Ask yourself, do you ever go to page 17? even page 2?
You can have the best product and excellent design however, statistics prove that almost nobody click after the 3rd result, and as a result, you are not being seen by your potential clients.
First of all, it isn’t just about cool design, it is much more!
Most importantly, it is hard work to make a successful website if it’s your first tine. (However, it is not impossible either.)
Consequently, you should try to look at some of your favourite websites and ask yourself “Why do I like this website?” that is a great help for inspiration.