DESIGN
The Logo
Quoloc.com’s name come from the contraction of Quebec and Colocation which is a french word that means “house sharing”.
The logo represents the fact that single person is becoming a part of a group. Just like the dot in the C of the name, same for the icon.
The Icon
RESPONSIVE DESIGN
The website is adapting to the client's device
SEO
Search engine optimization is something that you can’t negligate but for Quoloc.com it was even more important! Because the target audience love to ask Google about their future home or the people to share it with. We needed to make sure that Quoloc.com will be on the first page of Google when you are looking it.
Whatever language you speak or the city you are looking for.
SOCIAL MEDIA
No need to explain to you the importance of social media nowadays.
But the way we approach it is different! You already know that you need a facebook page or an instagram account…
But for Quoloc.com we took it even further by creating a facebook group for each city we targeted.
Creating those made sure that when a facebook user was looking for “rooms in New York”, our group would come up first. People get to know what is Quoloc.com and it’s free! 🙂
FACEBOOK GROUPS
OUR STRATEGY ALLOWED TO QUOLOC.COM'S FACEBOOK GROUPS TO COUNT MORE THAN 160 000 PEOPLE IN 31 DIFFERENT CITIES. AND ALL THAT FOR FREE!
DIGITAL ADVERTISING
Depending on the client’s need, social media can be way more then just a good alternative but the main way to communicate. Like it’s the case for Quoloc.com!
According to the fact that Quoloc’s main target is 18-30 years old, Instagram is the most cost effective social media to do advertising.
Here is an exemple of an ad we did for Quoloc.com (click on the iPhone to see the full ad.)
