Portfolios Archive - NEKSON / Montreal Digital | Design | Marketing Agency

Fr1ngue.com

Yacine — Sat, 03 Dec 2022 15:03:14 +0000

Fr1ngue.com

A Clothing Brand made for Streamers & their communities

LOGO

VISIT FR1nGUE.COM

L’article Fr1ngue.com est apparu en premier sur NEKSON / Montreal Digital | Design | Marketing Agency.

Avicii

Yacine — Fri, 10 Aug 2018 23:42:21 +0000

Avicii

A Swedish electronic music producer & DJ

OTHER PROJECTS WE HAPPILY WORKED ON

L’article Avicii est apparu en premier sur NEKSON / Montreal Digital | Design | Marketing Agency.

Quoloc.com

Yacine — Thu, 09 Aug 2018 22:25:24 +0000

Quoloc.com

A social media that rethink the housing world

At Nekson we aren’t only offering our talents to our clients! We believe so much in our capacities that we also invest in our own ideas!

Quoloc.com is a free social network that we made in intern that help its members to easily find Rooms, Roommates and Apartments.

DESIGN

The Logo

Quoloc.com’s name come from the contraction of Quebec and Colocation which is a french word that means “house sharing”.
The logo represents the fact that single person is becoming a part of a group. Just like the dot in the C of the name, same for the icon.

The Icon

RESPONSIVE DESIGN

The website is adapting to the client's device

SEO

Search engine optimization is something that you can’t negligate but for Quoloc.com it was even more important! Because the target audience love to ask Google about their future home or the people to share it with. We needed to make sure that Quoloc.com will be on the first page of Google when you are looking it.
Whatever language you speak or the city you are looking for.

SOCIAL MEDIA

No need to explain to you the importance of social media nowadays.
But the way we approach it is different! You already know that you need a facebook page or an instagram account…

But for Quoloc.com we took it even further by creating a facebook group for each city we targeted.
Creating those made sure that when a facebook user was looking for “rooms in New York”, our group would come up first. People get to know what is Quoloc.com and it’s free! 🙂

FACEBOOK GROUPS

OUR STRATEGY ALLOWED TO QUOLOC.COM'S FACEBOOK GROUPS TO COUNT MORE THAN 160 000 PEOPLE IN 31 DIFFERENT CITIES. AND ALL THAT FOR FREE!

DIGITAL ADVERTISING

Depending on the client’s need, social media can be way more then just a good alternative but the main way to communicate. Like it’s the case for Quoloc.com!
According to the fact that Quoloc’s main target is 18-30 years old, Instagram is the most cost effective social media to do advertising.
Here is an exemple of an ad we did for Quoloc.com (click on the iPhone to see the full ad.)

FACTS ABOUT ADVERTISING ON INSTAGRAM

OVER 33% OF INSTAGRAM USERS USED THE APP TO BUY ONLINE

Since there is around 800 million active user on Instagram, that’s a little more then 266 million people!

THE BEST SOCIAL MEDIA FOR A GOOD ROI

Since Instagram was bought by Facebook the advertising capabilities of the app broadened rapidly. You’d be surprised at how many companies invest into platforms without gauging the effectiveness of it!

BUILD AN FAITHFUL AUDIENCE

On Instagram you can build your followers organically. It’s like a grassroots movement that takes effect where the more followers you have, the more others start to follow you.
50% of Instagram users follow brands.