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	<title>Business Archives - NEKSON / Montreal Digital | Design | Marketing Agency</title>
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	<description>Best montreal digital design agency specialized in web, brand identity, logo and ecommerce websites</description>
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	<title>Business Archives - NEKSON / Montreal Digital | Design | Marketing Agency</title>
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		<title>Why Choose Nekson as Your Web Design Agency in Montreal?</title>
		<link>https://www.nekson.co/web-design-agency-in-montreal/</link>
					<comments>https://www.nekson.co/web-design-agency-in-montreal/#respond</comments>
		
		<dc:creator><![CDATA[Yacine]]></dc:creator>
		<pubDate>Sat, 18 Jan 2025 18:46:03 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Web]]></category>
		<guid isPermaLink="false">https://www.nekson.co/?p=7926</guid>

					<description><![CDATA[<p>At Nekson, we understand that your website is the cornerstone of your online presence. As a leading web design agency in Montreal, we specialize in creating websites that are not [&#8230;]</p>
<p>L’article <a href="https://www.nekson.co/web-design-agency-in-montreal/">Why Choose Nekson as Your Web Design Agency in Montreal?</a> est apparu en premier sur <a href="https://www.nekson.co">NEKSON / Montreal Digital | Design | Marketing Agency</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p data-pm-slice="1 1 []">At Nekson, we understand that your website is the cornerstone of your online presence. As a leading web design agency in Montreal, we specialize in creating websites that are not only visually stunning but also optimized for performance and user engagement. Here’s why Nekson is the right choice for your next project. As a trusted web design agency in Montreal, Nekson is here to help.</p>
<h2><strong>Why Work with Nekson?</strong></h2>
<h3>Expert Designers and Developers</h3>
<p>Our team combines artistic creativity with technical expertise to deliver websites that stand out. We pride ourselves on crafting unique, custom designs tailored to your brand’s identity.</p>
<h3>Comprehensive Solutions</h3>
<p>From design and development to SEO and UX optimization, Nekson provides end-to-end solutions to ensure your website achieves your business goals.</p>
<h3>Client-Centered Approach</h3>
<p>At Nekson, we place your needs at the forefront. Our collaborative process ensures that your vision is brought to life, with clear communication every step of the way.</p>
<p>&nbsp;</p>
<h2><strong>Web Design Services Offered by Nekson in Montreal</strong></h2>
<h3>Custom Website Development</h3>
<p>Whether you need a sleek landing page or a robust e-commerce platform, our team builds websites that are fast, secure, and scalable<a href="https://www.fr1ngue.com/" target="_blank" rel="noopener">.</a></p>
<h3>User Experience (UX) Design</h3>
<p>We design intuitive user journeys that captivate visitors and encourage them to take action, whether it’s making a purchase or reaching out for more information.</p>
<h3>SEO Optimization</h3>
<p>Our SEO strategies are integrated into every project, helping your website rank higher on search engines and attract more organic traffic. Our web design agency in Montreal specializes in creating SEO-friendly websites to make sure your website gets visited by a lot of people organically (free).</p>
<h3>Branding and Identity Design</h3>
<p>Your website is an extension of your brand. We ensure it communicates your values and stands out in a competitive marketplace.</p>
<p>&nbsp;</p>
<h2><strong>Why Choose Nekson as Your Web Design Agency in Montreal?</strong></h2>
<p>Montreal is our home, and we’re proud to serve businesses here and beyond. Our deep understanding of the local market allows us to create designs that resonate with your audience while maintaining a global perspective.</p>
<p>&nbsp;</p>
<h2><strong>How We Work</strong></h2>
<ol start="1" data-spread="false">
<li><strong>Discovery</strong>: We start by understanding your goals, audience, and brand identity.</li>
<li><strong>Design</strong>: Our designers create a custom layout that reflects your vision.</li>
<li><strong>Development</strong>: Using the latest technologies, we bring your design to life.</li>
<li><strong>Optimization</strong>: From SEO to performance, we ensure your site is ready to succeed.</li>
<li><strong>Launch and Support</strong>: We handle the launch process and provide ongoing support to keep your site running smoothly.</li>
</ol>
<p>&nbsp;</p>
<h2><strong>FAQs About Nekson’s Web Design Services</strong></h2>
<h3>How much does it cost to build a website with Nekson?</h3>
<p>Our pricing is tailored to each project. Contact us for a personalized quote based on your needs.</p>
<h3>How long does it take to complete a project?</h3>
<p>Most projects are completed within 4 to 12 weeks, depending on complexity and scope.</p>
<h3>Do you offer support after the website is launched?</h3>
<p>Yes, we provide ongoing support and maintenance to ensure your website remains updated and performs optimally.</p>
<p>&nbsp;</p>
<h2><strong>Let’s Build Your Website Together</strong></h2>
<p>At Nekson, we’re committed to helping businesses thrive online. If you’re ready to take your website to the next level, <a href="https://www.nekson.co/contact/">contact us today to start your project</a>.</p>
<p>L’article <a href="https://www.nekson.co/web-design-agency-in-montreal/">Why Choose Nekson as Your Web Design Agency in Montreal?</a> est apparu en premier sur <a href="https://www.nekson.co">NEKSON / Montreal Digital | Design | Marketing Agency</a>.</p>
]]></content:encoded>
					
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		<title>3 mistakes to avoid when creating your website</title>
		<link>https://www.nekson.co/3-mistakes-to-avoid-when-creating-your-website/</link>
					<comments>https://www.nekson.co/3-mistakes-to-avoid-when-creating-your-website/#respond</comments>
		
		<dc:creator><![CDATA[Yacine]]></dc:creator>
		<pubDate>Tue, 23 Apr 2019 19:51:00 +0000</pubDate>
				<category><![CDATA[Agency]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Design]]></category>
		<guid isPermaLink="false">http://nekson.co/?p=6913</guid>

					<description><![CDATA[<p>L’article <a href="https://www.nekson.co/3-mistakes-to-avoid-when-creating-your-website/">3 mistakes to avoid when creating your website</a> est apparu en premier sur <a href="https://www.nekson.co">NEKSON / Montreal Digital | Design | Marketing Agency</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div  class="tatsu-ry-jRMZa9E tatsu-section    tatsu-clearfix" data-title=""  data-headerscheme="background--dark"><div class='tatsu-section-pad clearfix' data-padding='{"d":"40px 0px 40px 0px"}' data-padding-top='40px'><div class="tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-S1gjCGbpqE" ><div  class="tatsu-row " ><div  class="tatsu-column  tatsu-column-no-bg tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-H1sCMbT9N"  data-parallax-speed="0" style=""><div class="tatsu-column-inner " ><div class="tatsu-column-pad-wrap"><div class="tatsu-column-pad" ><div  class="tatsu-module tatsu-text-block-wrap tatsu-Hy1y7-a5N  "><div class="tatsu-text-inner tatsu-align-center  clearfix" ><style>.tatsu-Hy1y7-a5N.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}</style>
<p style="text-align: left;"><span style="font-weight: 400;">Why spend thousands of dollars on an agency to do your website, when you can do it by yourself?!<br />Sure they are educated designers with years of experience but how hard can it be? Well, you are just about to find out!<br />In this blog post we will tell you about the mistakes to avoid when creating a website.</span></p>
</div></div><div  class="tatsu-module tatsu-text-block-wrap tatsu-ByalXb65N  "><div class="tatsu-text-inner tatsu-align-center  clearfix" ><style>.tatsu-ByalXb65N.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}</style>
<h2 style="text-align: left;">Here are the most common mistakes small businesses make when designing their website</h2>
</div></div></div></div><div class = "tatsu-column-bg-image-wrap"><div class = "tatsu-column-bg-image" ></div></div></div><style>.tatsu-row > .tatsu-H1sCMbT9N.tatsu-column{width: 100%;}.tatsu-H1sCMbT9N.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-H1sCMbT9N > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-H1sCMbT9N > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-H1sCMbT9N > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-H1sCMbT9N > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-H1sCMbT9N.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-H1sCMbT9N.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-H1sCMbT9N.tatsu-column{width: 100%;}}</style></div></div></div></div><div class="tatsu-section-background-wrap"><div class = "tatsu-section-background" ></div></div><style>.tatsu-ry-jRMZa9E .tatsu-section-pad{padding: 40px 0px 40px 0px;}.tatsu-ry-jRMZa9E > .tatsu-bottom-divider{z-index: 9999;}.tatsu-ry-jRMZa9E > .tatsu-top-divider{z-index: 9999;}</style></div><div  class="tatsu-SJZo7m-6qN tatsu-section    tatsu-clearfix" data-title=""  data-headerscheme="background--dark"><div class='tatsu-section-pad clearfix' data-padding='{"d":"0px 0px 90px 0px"}' data-padding-top='0px'><div class="tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-rkljmm-6cN" ><div  class="tatsu-row " ><div  class="tatsu-column  tatsu-column-no-bg tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-HysmXbT9E"  data-parallax-speed="0" style=""><div class="tatsu-column-inner " ><div class="tatsu-column-pad-wrap"><div class="tatsu-column-pad" ><div  class="tatsu-module tatsu-text-block-wrap tatsu-BJvS7-p94  "><div class="tatsu-text-inner tatsu-align-center  clearfix" ><style>.tatsu-BJvS7-p94.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}</style>
<h6 style="text-align: left;"><b>#1 </b><b>Simple introduction</b></h6>
<p style="text-align: left;">H<span style="font-weight: 400;">ave you ever arrived on a website and thought “What was it, that I was looking for?” </span></p>
<p style="text-align: left;"><span style="font-weight: 400;">Websites can easily become extremely confusing with too much text, weird pictures, or too many colors, it can make it hard to understand what the business is about.</span></p>
<p style="text-align: left;"><span style="font-weight: 400;"><strong>Therefore, introducing  your business in a simple way is very important</strong>, it’s the same when you meet new people face-to-face, and the first thing you say is </span></p>
<p style="text-align: left;"><em><span style="font-weight: 400;">“</span><span style="font-weight: 400;">HI, I love shopping for shoes, I have been shopping for shoes since I was 15 when I got my first job&#8230;do you want to see how long I can hold my breath?</span><span style="font-weight: 400;">”</span></em></p>
<p style="text-align: left;"><span style="font-weight: 400;">The thing is if your visitor doesn’t understand your business in the first 5 seconds when they arrive on your website, they will most likely leave and go to the next.</span></p>
<p style="text-align: left;"><span style="font-weight: 400;">Instead, you need to make the first page simple and clear with only the most important information. <br />Therefore you can always go in more nerdy details on your “About” page. <strong>(You need to have an “About” page, no excuse!)</strong></span></p>
<p style="text-align: left;"><a href="https://www.commercialwebservices.com/blog/2017/05/04/why-the-about-us-page-of-your-website-is-crucial/"><span style="font-weight: 400;">Read why &#8220;About&#8221; page is important by clicking here</span></a></p>
</div></div><div  class="tatsu-SyWHIr-694 testimonials_wrap oshine-module"  ><div class="testimonials-slides"><div class="clearfix testimonial_module slides center-content" data-slide-show="1" data-slide-show-speed="4000" data-slide-animation-type="slide" data-pagination="0"><div class="testimonial_slide slide clearfix tatsu-Byr8HZa9V"><div class="testimonial_slide_inner"><i class="font-icon icon-quote" ></i><div class="testimonial-content">
<p><span style="font-weight: 400;">How to Get Your Website on the First Page of Google?&#8221;</span></p>
</div><div class="testimonial-author-info-wrap clearfix"><div class="testimonial-author-info"><h6 class="testimonial-author" >Swami</h6></div></div></div><style>.tatsu-Byr8HZa9V .testimonial-author{color: rgba(255,255,255,1) ;}</style></div></div></div><style>.tatsu-SyWHIr-694 .testimonial-content{font-size: 22px;}</style></div><div  class="tatsu-module tatsu-text-block-wrap tatsu-HkOrU-pcE  "><div class="tatsu-text-inner tatsu-align-center  clearfix" ><style>.tatsu-HkOrU-pcE.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}</style>
<h6 style="text-align: left;"><b>#2 CTA (Call to action)</b></h6>
</div></div><div  class="tatsu-module tatsu-text-block-wrap tatsu-HJMYsGTqE  "><div class="tatsu-text-inner tatsu-align-center  clearfix" ><style>.tatsu-HJMYsGTqE.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}.tatsu-HJMYsGTqE.tatsu-text-block-wrap{margin: 0px 0px 50px 0px;}</style>
<p style="text-align: left;"><span style="font-weight: 400;">They arrive on your website but what should they do now? Should they come to your shop, should they call you or can they buy the product here?</span></p>
<p style="text-align: left;"><span style="font-weight: 400;">“Call to action” means that you make it clear what you want your visitor to do when they arrive on your website, it can be a button, that makes your visitor do an action. </p>
<p>Rather then letting them find what they should do by themselves.</span></p>
<p style="text-align: left;"><span style="font-weight: 400;">Above all, if you want your visitor to become a lead, you need to be clear in the action you want them to take.</span></p>
<p style="text-align: left;"><a href="https://blog.hubspot.com/marketing/8-types-ctas-website-list">Want to know more about CTA? Click here</a></p>
</div></div><div  class="tatsu-module tatsu-text-block-wrap tatsu-HyumJSAcE  "><div class="tatsu-text-inner tatsu-align-center  clearfix" ><style>.tatsu-HyumJSAcE.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}</style>
<p><strong>Take a look at Philip VanDusen&#8217;s video about the mistakes to avoid when creating a website</strong></p>
<p>We certainly recommend even more, by going to his channel and get more yummy knowledge by watching <a href="https://www.youtube.com/channel/UCd2J-PizcFDxWHBBfRkp38Q">Philip VanDusen&#8217;s videos</a></p>
</div></div><div  class="tatsu-module tatsu-video tatsu-youtube-wrap tatsu-Hy9caEA5V   " ><style>.tatsu-Hy9caEA5V{box-shadow: 0px 0px 0px 0px rgba(255,255,255,1);}</style><div class="gdpr-alt-image  be-gdpr-consent-message"><img decoding="async" style="opacity:1;" src="https://img.youtube.com/vi/5RTWp-dsmmk/maxresdefault.jpg"/><div class="gdpr-video-alternate-image-content" >Your consent is required to display this content from  youtube - <a href="#gdpr-popup" class="mfp-popup white-popup privacy-settings" data-type="HTML" >Privacy Settings</a></div></div></div><div  class="tatsu-module tatsu-text-block-wrap tatsu-HyK3LbpcV  "><div class="tatsu-text-inner tatsu-align-center  clearfix" ><style>.tatsu-HyK3LbpcV.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}</style>
<h6 style="text-align: left;"><b>#3 SEO (</b>Search Engine Optimisation)</h6>
</div></div><div  class="tatsu-module tatsu-text-block-wrap tatsu-S1_RLZT9E  "><div class="tatsu-text-inner tatsu-align-center  clearfix" ><style>.tatsu-S1_RLZT9E.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}.tatsu-S1_RLZT9E.tatsu-text-block-wrap{margin: 0px 0px 50px 0px;}</style>
<p style="text-align: left;"><span style="font-weight: 400;">SEO is one of the biggest reason why you have visitors on your website, because it will give your website traffic! </span></p>
<p style="text-align: left;"><span style="font-weight: 400;">Therefore, you absolutely need to make sure you do the SEO correctly, it is very important part of a successful website! </span></p>
<p style="text-align: left;"><span style="font-weight: 400;">Try to google something! You’ll notice that there are billions of websites, for that reason, h</span><span style="font-weight: 400;">ow do you make sure that people sees your website?</span></p>
<p style="text-align: left;"><span style="font-weight: 400;">First of all, your website needs to be on the first page on Google! </span></p>
<p style="text-align: left;"><span style="font-weight: 400;">Why? Because, when people google, they want to find what they are looking for, fast </span><span style="font-weight: 400;">Ask yourself, do you ever go to page 17? even page 2? </span></p>
<p style="text-align: left;"><span style="font-weight: 400;">You can have the best product and excellent design however, statistics prove that almost nobody click after the 3rd result, and as a result, you are not being seen by your potential clients.</span></p>
<p style="text-align: left;"><a href="https://statcounter.com/insights/seo/what-does-seo-stand-for"><span style="font-weight: 400;">Click here to know more about SEO</span></a></p>
</div></div><div  class="tatsu-module tatsu-text-block-wrap tatsu-S1kxvZ65V  "><div class="tatsu-text-inner tatsu-align-center  clearfix" ><style>.tatsu-S1kxvZ65V.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}</style>
<h6 style="text-align: left;"><b>Conclusion</b></h6>
</div></div><div  class="tatsu-module tatsu-text-block-wrap tatsu-rJGbPZpqV  "><div class="tatsu-text-inner tatsu-align-center  clearfix" ><style>.tatsu-rJGbPZpqV.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}</style>
<p style="text-align: left;"><span style="font-weight: 400;">First of all, it isn’t just about cool design, it is much more! </span></p>
<p style="text-align: left;"><span style="font-weight: 400;">Most importantly, it is hard work to make a successful website if it&#8217;s your first tine. (However, it is not impossible either.) </span></p>
<p style="text-align: left;"><span style="font-weight: 400;">Consequently, you should try to look at some of your favourite websites and ask yourself </span><span style="font-weight: 400;">“Why do I like this website?” that is a great help for inspiration.</span></p>
<p style="text-align: left;"><a href="http://nekson.co/services/digital-in-montreal/">Click here to read about or digital service in Montreal </a></p>
<h6>We want to hear about your experience!</h6>
<h4>How did you make your website? Was it an agency or you did it yourself?</h4>
<h6>Let us know why you took that decision in the comments below</h6>
</div></div></div></div><div class = "tatsu-column-bg-image-wrap"><div class = "tatsu-column-bg-image" ></div></div></div><style>.tatsu-row > .tatsu-HysmXbT9E.tatsu-column{width: 100%;}.tatsu-HysmXbT9E.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-HysmXbT9E > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-HysmXbT9E > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HysmXbT9E > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-HysmXbT9E > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-HysmXbT9E.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-HysmXbT9E.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-HysmXbT9E.tatsu-column{width: 100%;}}</style></div></div></div></div><div class="tatsu-section-background-wrap"><div class = "tatsu-section-background" ></div></div><style>.tatsu-SJZo7m-6qN .tatsu-section-pad{padding: 0px 0px 90px 0px;}.tatsu-SJZo7m-6qN > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SJZo7m-6qN > .tatsu-top-divider{z-index: 9999;}</style></div><div  class="tatsu-S1bqVIQpqV tatsu-section    tatsu-clearfix" data-title=""  data-headerscheme="background--dark"><div class='tatsu-section-pad clearfix' data-padding='{"d":"40px 0px 0px 0px"}' data-padding-top='40px'><div class="tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-SJxqE8769N" ><div  class="tatsu-row " ><div  class="tatsu-column  tatsu-column-no-bg tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-r1cNU7T94"  data-parallax-speed="0" style=""><div class="tatsu-column-inner " ><div class="tatsu-column-pad-wrap"><div class="tatsu-column-pad" ><div  class="tatsu-module tatsu-text-block-wrap tatsu-HkdwIX694  "><div class="tatsu-text-inner tatsu-align-center  clearfix" ><style>.tatsu-HkdwIX694.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}</style>
<h4 style="text-align: center;">Did you learn something in that blog post?<br />
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		<title>What makes a good business logo</title>
		<link>https://www.nekson.co/what-makes-a-good-business-logo/</link>
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		<dc:creator><![CDATA[Yacine]]></dc:creator>
		<pubDate>Fri, 12 Apr 2019 21:18:49 +0000</pubDate>
				<category><![CDATA[Agency]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Design]]></category>
		<guid isPermaLink="false">http://nekson.co/?p=6875</guid>

					<description><![CDATA[<p>L’article <a href="https://www.nekson.co/what-makes-a-good-business-logo/">What makes a good business logo</a> est apparu en premier sur <a href="https://www.nekson.co">NEKSON / Montreal Digital | Design | Marketing Agency</a>.</p>
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										<content:encoded><![CDATA[<div id="20190405" class="tatsu-HkZ0ZhcNF4 tatsu-section    tatsu-clearfix" data-title=""  data-headerscheme="background--dark"><div class='tatsu-section-pad clearfix' data-padding='{"d":"20px 0px 20px 0px"}' data-padding-top='20px'><div class="tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-SJlRbnqVYE" ><div  class="tatsu-row " ><div  class="tatsu-column  tatsu-column-no-bg tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-H1AW2c4tE" data-animation="fadeIn"   data-parallax-speed="0" style=""><div class="tatsu-column-inner " ><div class="tatsu-column-pad-wrap"><div class="tatsu-column-pad" ><div  class="tatsu-module tatsu-text-block-wrap tatsu-rydf35Vt4  "><div class="tatsu-text-inner tatsu-align-center  clearfix" data-animation="fadeIn"  ><style>.tatsu-rydf35Vt4.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}</style>
<p><span style="font-weight: 400;">There are a lot of great logos, but sometimes, very important pieces are missing before it’s a successful logo. </span></p>
<p><span style="font-weight: 400;"><strong>Think of a pizza! Have you ever tasted a pizza and felt like something was missing?</strong> You couldn’t really point your finger at a specific part but all you could think was “This pizza isn’t that great” but why?</span></p>
<p><span style="font-weight: 400;">Think of a logo, just the first that comes to mind&#8230;.what logo did you think of? </span><span style="font-weight: 400;">Y</span><span style="font-weight: 400;">ou might have thought of something like Coca Cola, Amazon or McDonald&#8217;s, do you know why? </span></p>
<p><span style="font-weight: 400;">What do they all have in common? </span><span style="font-weight: 400;">What makes their logo so famous? </span></p>
<p>After reading this blog you will know the secrets you need, to create a successful logo.</p>
<h4><strong>Simple</strong></h4>
<p>A good logo needs to be easy to recognise with a simple design and the design needs to symbolize the brand’s messages.</p>
<p>Here is an example “McDonald’s” “M” it’s simple, the shape is the symbol of the arches<br />that were part of the design of the building of the first restaurant in 1952.</p>
<p>It’s unique, because they managed to keep the shape of the logo, from the first restaurant,<br />that is pretty amazing, don’t you think?</p>
<p>When your logo is simple, the brain recognizes it instantly and the logo can be processed faster by the human eye, as a result your clients will remember you and return.</p>
<p><strong>That is why the logo is often called “The face of the company”</strong></p>
<p><span style="font-weight: 400;">Do you agree with that?</span></p>
<h4> </h4>
</div></div><div  class="tatsu-single-image tatsu-module align-left tatsu-image-lazyload tatsu-external-image tatsu-S1JPOICcE  " data-animation="fadeIn"  ><div class="tatsu-single-image-inner " style="" ><div class = "tatsu-single-image-padding-wrap" style = "" ></div><img class = "tatsu-gradient-border" data-src = "http://nekson.co/wp-content/uploads/2019/04/amandine-lerbscher-1171428-unsplash.jpg" alt =" "  src ="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII="  /></div><style>.tatsu-S1JPOICcE .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-S1JPOICcE.tatsu-single-image{transform: translate3d(0px,0px, 0);}</style></div><div  class="tatsu-module tatsu-text-block-wrap tatsu-H1uFNLRqN  "><div class="tatsu-text-inner tatsu-align-center  clearfix" data-animation="fadeIn"  ><style>.tatsu-H1uFNLRqN.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}</style>
<h4><strong>Meaning of your logo</strong></h4>
<p>Let’s stay with the McDonald’s logo since it’s a logo we all know well. What does it represent? It’s just an “M” it doesn’t represent very much, or does it?</p>
<p>You won’t find many logos with a simple meaning, you can always go deeper (if it’s a great<br />logo, of course.) and you can keep analysing them.</p>
<p>So, back to the “M”, it’s the first letter of McDonald’s and that was Patrick*s last name. He<br />opened the first drive-through back in 1937. <strong>Did you notice that the shape also looks like two fries bent into an “M”?</strong> Did I make you hungry?</p>
<p>Okay…Let’s quickly talk about the Nike logo (also known as the Swoosh.) it is of course super simple but still, it has so much positive energy, it almost looks as if the logo<br />is moving!</p>
<p><span style="font-weight: 400;">You can feel the motion and the speed, and it’s all created by the shape of the logo, therefore it&#8217;s perfect for a sports logo. </span></p>
<p>The Nike logo is a good example on a very simple yet successful logo. Don’t spend too<br />much time being abstract with your design if it has no point in the messages you want to give.</p>
<h4><strong>The color</strong></h4>
<p><span style="font-weight: 400;">The color of McDonald&#8217;s logo is yellow and red, do you know why? </span></p>
<p>If your answer is “because red and yellow is super nice colors!” then please look around you, find a chair and then hit yourself in the head with it, till you say “Sorry!”</p>
<p>(I’m just kidding!)</p>
<p><span style="font-weight: 400;">You will never get a call from your designer saying “Okay, I just need to add some colors, what is your favourite?” you must always think deeper when it comes to design.</span></p>
<p><strong>How can you find a color that represents the/your business? </strong></p>
<p>E.g. red and yellow together has a psychological effect on us. When we see it our heart rate<br />increases, it makes us happy and we instantly think of food.</p>
<p>If that isn’t fascinating, then I do not know what is! We could, of course, go deeper into details as color is a huge topic in design and has tons of meanings</p>
<p><a href="https://justcreative.com/2018/02/19/color-psychology-in-logo-design-branding-explained/" target="_blank" rel="noopener noreferrer"> check out this article about color psychology in logo design &amp; branding.</a></p>
<p>However, it is important, that a good logo looks great in black/white as well.</p>
<p><span style="font-weight: 400;">If your logo has color (most logos do.) look at it in black/white and see if it’s as amazing. </span></p>
<p>The logo should give old as well as new clients emotions and instincts from the different colors, but it shouldn’t dominate the design.</p>
<h4><strong>Conclusion</strong></h4>
<p><span style="font-weight: 400;">If we go back to the beginning and imagine the logo as a Pizza. You now understand that it<br />isn’t enough to make it beautiful. You cannot serve the pizza with amazing crust only.</span></p>
<p>You must make sure the mozzarella is great, the tomatoes have the right color and the<br />pizza has the correct shape.</p>
<p><span style="font-weight: 400;">To make a successful pizza, make it unique, otherwise, what is the point of eating your pizza? </span></p>
<p>Your clients will not remember your pizza for the crust if that’s the only thing that was<br />amazing.</p>
<p><span style="font-weight: 400;">Your pizza, well&#8230;logo, is the image of your business, so make it amazing!</span></p>
<h4><em>What is your favourite logo?</em></h4>
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<h4 style="text-align: center;">Did you learn something in that blog post?<br /><strong>Stay in touch &#038; subscribe to our newsletter:</strong></h4>
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<p>L’article <a href="https://www.nekson.co/what-makes-a-good-business-logo/">What makes a good business logo</a> est apparu en premier sur <a href="https://www.nekson.co">NEKSON / Montreal Digital | Design | Marketing Agency</a>.</p>
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